ÉTEL Design Consultancy is a creative consultancy and design studio founded by art director and photographer Maurits Peeters.

The studio defines, designs, and directs brands that command category leadership. Based in Paris, ÉTEL translates vision into enduring cultural and commercial value through strategic clarity and creative execution.

The work spans brand architecture, visual language, product design, and narrative development—giving shape to systems that elevate brand equity, accelerate growth, and build cultural authority.
Each collaboration pursues timeless relevance.

Skills include branding, creative direction, identity definition, positioning, and ongoing brand stewardship.